Golf

By: Jon Nelson

Thursday, March 8, 2018

 

Here’s your trivia question for the week…

Who won the PGA event this past weekend in Mexico…???

Phil Mickelson… right…

Who came in second…???

Justin Thomas…

Had to think about that one a little bit, didn’t you…???

Another question…

Who announced that he was going to play in back-to-back tournaments including the Arnold Palmer Invitational at Bay Hill recently…???

Tiger Woods… right…

And when Tiger is in contention- or somewhere close to contention where golf fans get to watch him work the course on a Sunday- we know what happens…

Martin Kaufmann, over at GolfWeek, broke down the numbers which really aren’t a surprise (golfweek.com)

Final-round coverage on the network rose 38 percent from a year ago, with a 2.9 rating and 6 share in overnight metered markets. That was CBS’ strongest final-round performance at Farmers since 2013, when Tiger Woods won the tournament.

Third-round coverage garnered a 2.3 rating and 5 share, a year-over-year increase of 53 percent.

Brian Costa at the Wall Street Journal, wrote in his piece after the Mickelson win, that “…the future of golf looks a lot like its past.” And, honestly, that’s not good for the sport long-term.

The casual golf fan is drawn to the sport and its multiple tours when big names are at the top of the leaderboard- Dustin, Bubba, Rory, Tiger, Phil- but the issue is where the next generation of fan is going to come from when this group decides to spend time away from the sport.

This is not to dispute that there’s talent out there on the course these days, but unless you’re hardcore and the person that will call the TV production truck when you think you see a violation of the sport, where the drive to see what’s going on…?

After the Honda Classic, CBS Sports admitted that their coverage of the PGA tour “…is delivering the highest viewership and rating numbers in five years to date, averaging 3.3 million viewers, up 14%, and a national household rating/share of 2.1/5, up 11% from last year’s first four PGA Tour events.”

When three of your FedEx Cup top five are Justin Thomas, Patton Kizzire, and Jon Rahm (yes, the other two being Phil and DJ), it’s up to some aspect of the tour to figure out the future. Because, in spite and addition to what Costa says…

The future is already here…